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About An Extra Chair

Matched to the right person. Backed by the right network.


An Extra Chair gives CEOs access to senior minds, experienced operators and specialist capability matched to the situation in front of them.

The person beside you should understand the problem, operate at your level and know how to move from discussion to action.

Behind that relationship sits a wider global network built over decades of personal experience across companies, industries, markets, transactions and complex situations.

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Why CEOs come to us

Why CEOs come to us


The right match

You are not assigned whoever happens to be available.

We look at the company, the challenge, the stage, the sector, geography, working style and the experience needed — then match you with the senior person best equipped for the situation.

Global reach

The relationship does not stop with one person.

Our network extends across executives, operators, investors, advisers, founders, technical specialists, commercial partners and subject-matter experts around the world.

Decades of experience

Our reach has been built through years of operating companies, raising capital, negotiating transactions, building teams, entering markets, solving problems and developing relationships across industries.

The value is not simply who sits in the chair.

It is who that person can bring to the table when required.

Who you can be matched with

Who you can be matched with

These are not individual team profiles. They represent the type and calibre of senior capability we can assemble around a CEO.

Capital, Transactions & Corporate Strategy

For decisions where capital and corporate structure matter.

Experience can span:

  • Corporate and growth strategy
  • Capital planning and investor readiness
  • Debt and equity strategy
  • M&A and strategic transactions
  • Acquisitions and divestments
  • Valuation and commercial positioning
  • Board and shareholder matters
  • Negotiation strategy
  • Strategic alternatives

Relevant across: technology, infrastructure, property, financial services, industrials, maritime, energy and high-growth companies.

Growth, Sales & Market Expansion

For companies that need to turn opportunity into revenue.

Experience can span:

  • Commercial strategy
  • Enterprise sales
  • Go-to-market
  • International expansion
  • Channel development
  • Pricing
  • Customer acquisition
  • Strategic accounts
  • Distribution
  • Partnerships
  • Brand-to-revenue alignment

Relevant across: SaaS, consumer, professional services, hospitality, media, technology, healthcare and B2B businesses.

Operations, Transformation & Scale

For businesses where growth is creating complexity.

Experience can span:

  • Scaling organisations
  • Operating models
  • Systems and processes
  • Organisational design
  • Restructuring
  • Productivity
  • Turnaround situations
  • Technology implementation
  • Supply chains
  • Major projects
  • Execution discipline

Relevant across: industrial, logistics, manufacturing, technology, services, retail, construction, healthcare and asset-heavy businesses.

Strategic Partnerships & Global Relationships

For opportunities that depend on reaching the right people.

Experience can span:

  • Strategic partnerships
  • Joint ventures
  • Government and institutional relationships
  • Major counterparties
  • Distribution alliances
  • International market access
  • Commercial introductions
  • Ecosystem development
  • Cross-border opportunities
  • Strategic negotiation

Relevant wherever relationships can materially accelerate the outcome.

Leadership, Governance & High-Stakes Decisions

For situations where judgement matters as much as analysis.

Experience can span:

  • Board-level strategy
  • Governance
  • Executive hiring
  • Leadership structure
  • Succession
  • Shareholder alignment
  • Risk
  • Sensitive negotiations
  • Major decision preparation
  • Crisis and complex stakeholder situations

Relevant across sectors because leadership problems rarely stay inside one industry.

Technology, AI & Future Capability

For CEOs deciding where technology can genuinely change the business.

Experience can span:

  • AI strategy
  • Automation
  • Digital transformation
  • Technology investment
  • Product strategy
  • Data
  • Cybersecurity
  • Emerging technology
  • Operational AI
  • Technology partnerships
  • Build-versus-buy decisions

Relevant across virtually every modern business.

And sometimes the right person does not fit a category.

That is the point.

The issue in front of a CEO may involve a new country, a specialist technology, an unusual transaction, an unfamiliar regulator, a strategic partner, a difficult hire or a problem the company has never encountered before.

We are not limited to a predefined consulting bench.

We work out who needs to be in the room — and then work to get them there.

A network built over decades

A network built over decades


Reach that extends worldwide.

  • Operators.
  • Investors.
  • Advisers.
  • Founders.
  • Executives.
  • Partners.
  • Specialists.

An Extra Chair is built on relationships developed through decades of personal operating, entrepreneurial, investment, advisory and commercial experience.

That network extends across industries, disciplines and geographies.

It includes people who have built companies, run businesses, financed growth, managed transactions, advised boards, opened markets, developed technology, led major organisations and solved difficult problems.

The objective is not to claim that one person knows everything.

It is the opposite.

No CEO should have to rely on one person's knowledge when the right answer may sit elsewhere in the world.

When the capability already exists within our immediate network, we bring it closer.

When it does not, we use that network to find the people, knowledge and relationships required.

The network effect

The network effect

A traditional adviser may bring their own expertise.

An Extra Chair brings a senior counterpart plus the ability to reach beyond that individual.

One conversation may begin with strategy and lead to:

A specialistAn operatorA potential partnerA market expertAn investorA technical adviserA senior hireAnother CEO who has already solved the problem

That is where the model becomes considerably more powerful.

Matched to the situation

You are matched to the situation, not a job title.

The Chair changes with the problem. The standard does not.

A technology CEO expanding internationally may need someone with market-entry and corporate-development experience.

A founder after a major capital raise may need someone who has scaled organisations and deployed growth capital before.

A mature company facing disruption may need transformation experience.

A business entering a transaction may require a very different strategic counterpart again.

  • Senior enough to challenge you.
  • Experienced enough to understand the consequences.
  • Connected enough to bring additional capability when the issue demands it.

Human first. AI powered.

Human first. AI powered.

Our intelligence systems expand the field of view.

They help research companies, markets, people, competitors, opportunities and developments around the business.

But technology is not the network.

And it is not the judgement.

Technology helps us find and understand more.Experience tells us what matters.Relationships help us act on it.

Need the right person for the job?


You do not need to know who that person is before you come to us.

Tell us about the business, the priorities and what is currently on the table.

We will look at the situation, identify the capability that could make the greatest difference and determine what kind of senior support should sit beside you.

Get Your CEO Opportunity Report

Another senior mind at the table. And a world of capability behind it.